Destruction of us

Overconsumption is killing the environment and ourselves. We always want and want and want, it never ceases. But we are only human; we have limits, and its time to confront that. If not, we will continue to destroy our planet, which will in turn, destroy us. Having limits are not bad though, as Wendell Berry stated in Faustian Economics, “out human and earthly limits, properly understood, are not confinements but rather inducements to formal elaboration and elegance, to fullness of relationship and meaning.”

Manipulation

Advertisers twist people into believing they NEED their product, no matter how insignificant it truly is. Advertisers go out of their way to make their ads what the people want to see. They have pin pointed key layouts that draw consumers in, and use it to their advantage. As stated in “Layouts and Illustrations” by John Caples, “For believability, there is nothing as effective as a photograph…Photographs are proof.” A quality photo can stop a reader dead when flipping through a magazine. Advertisers understand this and use it to draw the consumer in quicker and make them want the product sooner. People in todays society are manipulated so much by advertisers that they no longer realize it, they are accustomed to it. It has become their way of life.