Anthony
J. Greene states in his article “Making Connections” that, “We also tend to
remember the people and events that resonate emotionally…” Advertisers have
realized this and use it to draw unsuspecting consumers in. They use pathos in
their ads knowing it connects to our memories. For instance, I saw an ad for
learning your credit score, I couldn’t care less about anyone’s credit score,
but they used a song to advertise. I could probably sing you that entire song;
it was very catchy, and incredibly well thought out by the advertisers. They
have made the connection; songs=memory.
Advertisers don’t just use things as obvious as music though. Some of
the ways they get us addicted are more subliminal. How the people look, who the people are, the
overall mood of the ad, can all make it more memorable. Eventually, seeing
certain items will make us think of an ad, make us remember the product being
sold, and if the advertisers did well, make us want it.
Great post, Katelyn--I'm the same way; if I hear a "jingle" a few times and it's a good tune, I will always remember it--it's annoying!
ReplyDeleteThat is so true. When a song is used in a commercial i find myself singing along without even noticing sometimes. Even out in public i see an ad and the song pops in my head or vice verse. Its all part of the marketers plan to make their product have a lasting effect.
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