Manipulation

Advertisers twist people into believing they NEED their product, no matter how insignificant it truly is. Advertisers go out of their way to make their ads what the people want to see. They have pin pointed key layouts that draw consumers in, and use it to their advantage. As stated in “Layouts and Illustrations” by John Caples, “For believability, there is nothing as effective as a photograph…Photographs are proof.” A quality photo can stop a reader dead when flipping through a magazine. Advertisers understand this and use it to draw the consumer in quicker and make them want the product sooner. People in todays society are manipulated so much by advertisers that they no longer realize it, they are accustomed to it. It has become their way of life.